Recommended Reading: U.K. Study Into Rolex Ownership Reveals…Nothing New

If you think you have a pretty good idea who the average Rolex customer is, chances are you’re right. A survey of 8,000 U.K. residents attempted to get a better profile of Rolex owners and the results show us that sometimes preconceptions exist for a reason. The data was collected by Home Protect, a British insurance company, and the study found that Rolex owners are, on average, rich, older men. Male owners outnumber female owners almost two to one, a company director is more likely to own a Rolex than a butcher, and most Rolex owners are actually retired. However, the study does confirm one big thing: Rolex’s near universal appeal. 

That’s not to say there were no surprises or points of interest though. The biggest surprise for me was that of the 8,000 people surveyed, 450 bobbies (British police) were found to wear Rolex watches. Divers, dog walkers, and, yes, even chimney sweeps also made the list of owners.

Check out the full results of the survey on Home Protect.

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