I heard that Samantha Cameron was working on a fashion line so I was excited to see that the final product is now available online here and here. Cefinn, named for her children, is an affordable collection of pieces that were conceived as stylish workwear but definitely look like they can be worn anywhere.
As she told Plum Sykes for Vogue.com, “You see these beautiful girls coming out of the Tube in slightly drab officewear,” Cameron explained when she previewed the collection to me last year. “I want to be able to dress them so they still feel comfy and appropriate, but so it’s a bit more exciting and glamorous. Women need a uniform that they can grab every day but has a little fashion edge.”
Cameron knows a thing or two about fashion since she always dressed appropriate but still stylish when her husband, David Cameron, was Prime Minister of the UK. I especially love the red belted voile midi dress and the tops that would be just as chic paired with jeans for the weekend as they would be with a skirt for the work week.
I hear that a lot of the collection is selling out so get it before it’s gone!